One of the most common complaints I hear from small business owners is how much time it takes to write articles for their blog.
For example, at a recent networking event I met a service professional—a coach who coaches other coaches—who said the reason he doesn’t update his site as often as he should is all about time.
He always had so many ideas—but the time to turn them into polished, finished articles has lead to a huge gap (2-3 months!) between published posts.
I have three suggestions for writing blog posts faster that I recommend to business owners like this:
- Try Video Or Podcats
- Use A Transcriptionist
- Hire It Out
I get into each of these a bit more below.
1. Try Video (or Podcasting): An Alternate to Writing Blog Posts
While this isn’t necessarily quickerthan writing content, some people just don’t like writing. That makes blog posts a tedious task. For these people, it’s not so much that they can’t really find time to do it… it’s more that they can’t make themselves sit down and write.
Yet sometimes as soon as I suggest they try video or podcasting instead, their eyes light up.
Video and/or podcasts can accomplish the same content marketing goals as traditional blog posts. In fact, since podcasts can be included in the iTunes store and videos can be listed on Vimeo or Youtube, they can actually offer new ways for visitors to find you.
The key here is not to forego the SEO advantages of type—that is to say, Google is good but it can’t actually watch a video or listen to a podcast and figure out what it’s about (yet). The easy solution here is to either write up a quick summary (really hate writing? You could even hire a Virtual Assistant to do this for you) or get the audio transcribed (see my next time for more on that) and include the transcription below the file.
2. Hire a Transcriptionist — And Let Them Write It For You
Perhaps my favorite tip—and the one I actually suggested to the coach I met earlier this week—is to just talk into a recording device for a few minutes.
If you have lots of ideas and just no time to write them down, record a short audio file of you talking about the idea. Then have it transcribed. At roughly $1.00-$1.50/minute of audio, transcription isn’t particularly expensive (I use CLK Transcription and can highly recommend them; quick turnaround and good quality).
Then, once you have a transcript of the file, you can just polish it with a quick edit (or hire someone to do that for you) and hit publish.
3. Hire It Out: Pay Someone Else to Write It For You
Finally, if none of this sounds like your cup of tea, you can always just hire a writer. If you opt to go this route, avoid content mills—sure, it’s an easy way to get cheap content, but in this case you tend to get what you pay for. These writers are forced to create such high volumes of content that each individual piece gets very little of their time and attention… so you may find yourself spending as much time editing as you would have spent just to write the post in the first place.
Blog posts from writers vary greatly in price, but for a basic post you should expect to pay at least $50/post.
My rates vary from $75-$200/post, depending on topic, how much research I’ll have to do, length of the post and how complex the final article will be.
That, however, includes a headline that I’ll create with both social media and SEO in mind, my skills and psychological know-how as a copywriter, woven into your blog post, my blogging experience when it comes to format (using subheads, paragraph and sentence length, etc) and my skills as an editor and proofreader to create clean posts that read smoothly.
Which Will Help YOU Write Blog Posts Fastest?
The method that will work best for you and your business will depend on how you like to work—do you have a long drive where you could record a quick audio idea for transcribing? Are you a speaker who could use videos as mini-portfolio pieces and examples of you speaking? Do you want to interview other experts on a podcast so you don’t have to come up with as many content ideas?
Regardless of what method you choose, it’s important to realize writing blog posts isn’t something everyone enjoys—and that’s okay.
Pick what works for you and what you enjoy—you’ll do it more consistently, which will—ultimately—lead to better results.
Did you find this post helpful? Know someone else who will? Please share!