For the last 3+ years I’ve worked with small and medium sized businesses, helping them create content that converts. My clients have included everything from a local chain of retail stores to a business coach.
My Client list includes: NuVue, Hostednumbers.com, Organic Oscar, Flanery’s Animal Hospital, Superior Dog Training, CreativeMornings, Movember, Capital H. Creative (Heather Allen Online), Outsmart Your Technology, Advance2000, Pet Mania, and Outskirts Press.
Sample Monthly Email Newsletter: CreativeMornings/RDU
CreativeMornings/RDU is a free monthly breakfast lecture series for creative people in Raleigh. I work with my local branch here in Raleigh, and was responsible for starting up their monthly newsletter to notify those interested when each month’s tickets become available. In a year and a half we’ve grown the list from 0 to 490 subscribers (at an event that has an attendee max count of 120 per event) and now sell out our monthly events.
Our current average open rate is 55% when according to Mailchimp the industry standard is 21.1%.
Want to see a sample newsletter? Click here to check out back issues.
Sample Blog Posts for SEO: Superior Dog Training
Superior Dog Training, based in Cary, NC, helps strength the canine-human bond through training.
I’ve worked with them on their marketing, including participating in-person demos, reworking their website and managing their content strategy (including their blog and their newsletter). I also redesigned their online registration form, resulting in increased online sales.
Since I’ve started working with Superior, they’ve seen an uptick in web traffic, website conversions, and overall ranking.
Want to see the type of writing I’ve done for them? Click here to check out the Superior Dog Training blog!
Sample eBook: Agency Firebox
I work with Agency Firebox, a business coaching company for marketing agencies, on an ongoing basis, including ghostwriting their first eBook, Don’t Just Make the Logo Bigger, last year.
I maintain their email newsletter, writing monthly tips for marketing agencies. One small tweak I made to their auto responder resulted in over $1000 in sales in less than the first week.
I also wrote most of the current copy on the Agency Firebox website and helped with marketing and promotion of their first ever workshop last fall.
Sample Media Kit: POMPIDOO
POMPIDOO took the traditional camera bag and remade it, turning it into something stylish that would appeal to fashionistas and photographers alike. Its mission? To make functional products stylish.
The company was founded in 2010 by award-winning Latvian photographer, Irina Kuzmina and before long the bags were in demand from fashion-lovers and photographers around the world.
I helped them create their first official media kit in 2013, including several press releases, product descriptions and “about” information.
Sample Magazine Articles
A few articles I’ve done include:
Survival of the Fittest | Pet Business – With the current economy testing the health of pet retailers like never before, Pet Business investigates why some thrive while others flat-line.
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Mind Your Managers | Pet Business – The challenge of finding, developing and retaining good store managers can be made much easier if storeowners take the right steps.
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The 7 Deadly Marketing Mistakes Retailers Make | She’s Self Employed – Whether it’s finding new shoppers and convincing them to stroll through their door for the first time or bringing existing shoppers in again and again, marketing can make the difference between thriving and hosting a “going out of business” sale.
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Buy Local, Big Impact | She’s Self Employed – It seems almost every politician has said, at one time or another, that America was built on the backs of small business. Many of the founding fathers were small business owners and Forbes recently wrote a piece titled, “Small Businesses = Big Impact.” But what kind of impact are we talking about?
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