Melissa’s Resume


Masters of Science in Publishing, December 2009
Pace University, New York, NY
Thesis: Creating a Digital Magazine: A Critical Look at Profitability, Format, and Design
GPA:  3.51

Bachelor of Arts, May 2008 (Earned in 3 years with 20+ credits per semester)
Manhattanville College, Purchase, NY
Major:  English (Writing Concentration)             Minor: Art      GPA:  3.82

Relevant Work Experience

Content Marketing that Converts, Raleigh, NC

Owner, Copywriter, Content Strategist
August 2011-Present

  • Contributing Editor & Columnist, Pet Business Magazine & She’s Self Employed
  • Manage 8-10 client copywriting projects monthly, including web and email campaigns for both local and international clients
  • Edited sign up response email for client resulting in immediate increase in engagement and sales (including over $1000 of sales in less than 2 weeks)
  • Helped client reach first page ranking in search results for chosen keywords
  • Grew new email list for small local organization to over 500 subscribers in 18 months 

Surety Systems, Raleigh, NC

Digital Marketing Specialist
September 2016-Present

  • Determine new automated marketing strategies and oversee existing drips in Pardot
  • Generate new lead nurturing campaigns to engage existing marketing contacts
  • Initiated new marketing metrics reporting and tracking system
  • Create in inbound marketing strategy using content marketing best practices
  • Write case studies and blog posts for four highly technical business units

iCiDIGITAL, Raleigh, NC

Digital Marketing Manager
June 2015-August 2016

  • Established marketing strategy for the multi-million dollar agency targeting enterprise-level clients
  • Built and managed 4-person marketing team + subcontractors
  • Managed 6-figure marketing budget with a 4X ROI
  • Completed 30-40 marketing projects on average per quarter
  • Initiated new marketing metrics reporting and tracking system
  • Managed Hubspot account

Device Magic, Durham, NC   
Marketing Manager & Growth Hacker, Full-time
September 2014-March 2015

  • Responsible for sustained growth of over 50 leads per month
  • Led customer segmentation project and established target markets for the company
    moving forward.
  • Established and implemented content marketing strategy to increase web visits; increased site traffic by roughly 50% (check out the blog here).
  • Reduced support issues with improved email marketing funnels and autoresponders.

Macfadden Communications Group, New York, NY                   
Pet Business Magazine, Grooming Business Magazine & The Pet Elite Magazine
Editor, Full-Time
May 2008-August 2011 

  • Write business profiles and stories
  • Established social media presence and built reader following
  • Edit and proofread 3 magazines (monthly, bi-monthly and quarterly)
  • Maintain magazine website
  • Attend industry trade shows as editorial representative

Manhattanville College,
Purchase, NY
Marketing Office Manager, Part-time, Spring 2008

  • Oversaw project management for 6-8 on campus marketing campaigns
  • Established schedule system for
  • Tracked invoices and internal budgets
  • Copy edited ads and proofread Honorary Citations

Computer Skills

In Design, QuarkXpress, Adobe Photoshop, Adobe Illustrator, Final Cut Pro, Word, Excel, PowerPoint, Mac OS X, Microsoft Windows, Mozilla Firefox, WordPress

Past Projects

2014 Marketing Director, Movember Team RDU
Advisory board member, Raleigh Public Record
Editor for award-winning author Shannon Mayer

© 2014 Melissa Breau. All Rights Reserved.