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The 3 Content Marketing Strategies that Map Marketing to Sales
Content marketing today is a lot like the bulldozers about to knock down Arthur Dent’s house in chapter 1 of a Hitchhiker’s Guide to the Galaxy.
That is to say, something that’s been in the pipeline for a rather long time, but seems to only be receiving the proper recognition now that it’s right outside our windows.
Despite how long content marketing has been around, very few marketers seem to understand what their options are for mapping content to the sales funnel... but I believe I've cracked the code.
Favorite Quote:
"Words usually have something to hide—you have to shake them until the top pops off and some revelation tumbles out, an insight into some attitude that it would be hard to put your finger on by any other means."
Geoffrey Nunberg, Going Nucular
Testimonials
"My book really needed a development edit and Melissa provided me with that in a professional manner. She really asked the questions that readers want to know and that in the end will make a good book." — Cindie Cohagn, author of Finding Compassion in China: A Bicycle Journey Into the Countryside
You are a lifesaver! Thank goodness I have you to help me. — Julia Rymut, www.juliarymut.com
Melissa is great at keeping me on track and at translating my business goals into marketing reality, giving me great guidance and taking care of all the details so I can focus on the core activities I can't delegate." — Karl Sakas, president of Agency Firebox
"The work Melissa did for us was great. She seamlessly integrated with the team, enabling our business to expand our offering." — Steven Kent, Owner of Protea Digital
"I was thrilled with your services! Of all the people that said they can make some noise...you actually delivered getting the book to impressive places to be reviewed." — Jon Morvay, author of Bible Black & Lobster Girl Comics
Want to Chat?
You can reach me via email or phone.
Email: melissa@melissabreau.com
Phone: (347) 989-2488
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