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The 3 Content Marketing Strategies that Map Marketing to Sales
Content marketing today is a lot like the bulldozers about to knock down Arthur Dent’s house in chapter 1 of a Hitchhiker’s Guide to the Galaxy.
That is to say, something that’s been in the pipeline for a rather long time, but seems to only be receiving the proper recognition now that it’s right outside our windows.
Despite how long content marketing has been around, very few marketers seem to understand what their options are for mapping content to the sales funnel... but I believe I've cracked the code.
Favorite Quote:
"Words usually have something to hide—you have to shake them until the top pops off and some revelation tumbles out, an insight into some attitude that it would be hard to put your finger on by any other means."
Geoffrey Nunberg, Going Nucular
Testimonials
You are a lifesaver! Thank goodness I have you to help me. — Julia Rymut, www.juliarymut.com
"My book really needed a development edit and Melissa provided me with that in a professional manner. She really asked the questions that readers want to know and that in the end will make a good book." — Cindie Cohagn, author of Finding Compassion in China: A Bicycle Journey Into the Countryside
"I was thrilled with your services! Of all the people that said they can make some noise...you actually delivered getting the book to impressive places to be reviewed." — Jon Morvay, author of Bible Black & Lobster Girl Comics
"[Melissa] helped me get my work out into the published world; I wouldn't have done that without [her] support and [her] help with my work." — Shannon Mayer, author of A Zombie-ish Apocalypse series & Celtic Legacy series
"The work that you did gave Clarissa the confidence to continue to raise money for kids with cancer. She was able to sell over 100 copes of her book in the last year via her website. She has been featured on television and blogs around the world and it has boosted her confidence in so many ways." — Sarah Cook, mother of Clarissa Cook, author of Cooking with CC
Want to Chat?
You can reach me via email or phone.
Email: melissa@melissabreau.com
Phone: (347) 989-2488
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