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The 3 Content Marketing Strategies that Map Marketing to Sales
Content marketing today is a lot like the bulldozers about to knock down Arthur Dent’s house in chapter 1 of a Hitchhiker’s Guide to the Galaxy.
That is to say, something that’s been in the pipeline for a rather long time, but seems to only be receiving the proper recognition now that it’s right outside our windows.
Despite how long content marketing has been around, very few marketers seem to understand what their options are for mapping content to the sales funnel... but I believe I've cracked the code.
Favorite Quote:
"Words usually have something to hide—you have to shake them until the top pops off and some revelation tumbles out, an insight into some attitude that it would be hard to put your finger on by any other means."
Geoffrey Nunberg, Going Nucular
Testimonials
Melissa is great at keeping me on track and at translating my business goals into marketing reality, giving me great guidance and taking care of all the details so I can focus on the core activities I can't delegate." — Karl Sakas, president of Agency Firebox
"[Melissa] helped me get my work out into the published world; I wouldn't have done that without [her] support and [her] help with my work." — Shannon Mayer, author of A Zombie-ish Apocalypse series & Celtic Legacy series
"Priced fair, very quick to get the work done—this is HUGE for me—very willing to answer all my questions." — Shannon Mayer, author of A Zombie-ish Apocalypse series & Celtic Legacy series
"[Melissa] saved me time by researching and writing in depth articles. I am able to give more value to my customers since I dont have the time to write as much as I'd like." — Antonio Valladares, CHEK, CPT, LMT Nutrition & Lifestyle Coach
"The work Melissa did for us was great. She seamlessly integrated with the team, enabling our business to expand our offering." — Steven Kent, Owner of Protea Digital
Want to Chat?
You can reach me via email or phone.
Email: melissa@melissabreau.com
Phone: (347) 989-2488
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