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October 1, 2011

In Living Color, Pet Business Magazine

Melissa

Published in the October 2011 issue of Pet Business, this piece takes a closer look at selling cat grass products.  As the temperature outside drops, cat grass sales start to heat up, according to Bruce J. Flantzer, senior vice president of sales at MiracleCorp. He says November through March are the most popular months for [...]

October 1, 2011

The Right FX, Grooming Business Magazine

Melissa

A profile on Conair’s pet product line ran in Grooming Business, October 2011.  It was just over five years ago that Conair decided to leverage its experience and expertise in the human grooming market and enter the pet category. Originally founded in 1959 by Lee Rizzuto and his parents, Conair is one of the world’s [...]

September 26, 2011

Recent Writing: September

Melissa

I’ve been busy since going freelance full time in August, and I have a whole slew of pieces to share with you! Last time I posted a “Recent Work” Wrap up I had just finished the cover story for Pet Business Magazine’s Natural Supplement; this morning I submitted yet another cover story for one of [...]

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