Content is one way to generate leads, it’s not the end all be all. Yes, there are many (many, many) types of content that can be created. No, these alone are not going to be enough to fill your sales funnel and keep it full—especially if you’re a new business. Content can be a great […]
Where’s the last place on the planet you’d expect sketch noting to be a huge hit? How about a conference on digital data management put on by an association for information management professionals? Okay, so it might not be the last place, but when I attended a workshop on sketch noting at SXSW Interactive a […]
I’ve heard it over and over again, especially from B2B companies: “My customers just aren’t online.” They tell me that because their customers are construction workers or dog groomers, retail store owners or building services companies, that means their online presence doesn’t matter and content marketing won’t work. “They just aren’t in jobs that sit at the […]
