Archive | Content Marketing Strategy

not-online

The Fallacy of “My Customers Aren’t Online”

I’ve heard it over and over again, especially from B2B companies: “My customers just aren’t online.” They tell me that because their customers are construction workers or dog groomers, retail store owners or building services companies, that means their online presence doesn’t matter and content marketing won’t work. “They just aren’t in jobs that sit at the […]

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