The Jell-O brand did not have a particularly auspicious start. Gelatin had long been a popular desert delicacy, but it took forever to make. So in 1845 a man named Peter Cooper decided to invent a better option. He figured out how to make powdered gelatin and patented his invention. But once he did that, […]
All too often we undervalue the power the right words can have…. but words matter. This video is one of my favorite of all time. If you haven’t seen it before, take a moment to watch it — then try to tell me that the right words don’t make a difference.
In journalism school one of the lessons you learn is to only use a direct quote when you can’t say it better yourself. Well, I recently came across a video on how to choose which content marketing methods to use that explains it better than I could ever hope to. Amy Harrison breaks it down […]