Today, I want to talk briefly about Call to Actions (CTAs). For Christmas I got a Fitbit, and recently I noticed a nifty new link in one of the emails they sent me — now, maybe I’m behind the times, but it seems like a relatively new addition to their marketing plan: Fitbit Local. In […]
Last year, as part of their campaign for the International Content Marketing Summit, the Content Marketing Association (CMA) created the video below. Reminiscent of the Mac vs. PC ads from 2006, chose to personify Traditional Advertising and Content Marketing as two men trying to pick up a date at a bar to show you how […]
When you ask kids what they want to be when they grow up, few (if any) children respond that they want to be in sales. As a result, most sales people tend to fall into their careers, rather than actively choosing to pursue a sales role. That means most never actually receive sales training.