Today, I want to talk briefly about Call to Actions (CTAs). For Christmas I got a Fitbit, and recently I noticed a nifty new link in one of the emails they sent me — now, maybe I’m behind the times, but it seems like a relatively new addition to their marketing plan: Fitbit Local. In […]
Content is one way to generate leads, it’s not the end all be all. Yes, there are many (many, many) types of content that can be created. No, these alone are not going to be enough to fill your sales funnel and keep it full—especially if you’re a new business. Content can be a great […]
Where’s the last place on the planet you’d expect sketch noting to be a huge hit? How about a conference on digital data management put on by an association for information management professionals? Okay, so it might not be the last place, but when I attended a workshop on sketch noting at SXSW Interactive a […]
