Author Archive | Melissa Breau

listen to podcasts

5 Podcasts to Listen to on Your Daily Commute

Last September I left the ranks of the self employed for a full-time position as the marketing manager at a great start up. The perks? A great team, a great salary, and a chance to use my marketing chops in a more in-depth way than freelancing allows. The downside? The commute. Fortunately, I’ve always been […]

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not-online

The Fallacy of “My Customers Aren’t Online”

I’ve heard it over and over again, especially from B2B companies: “My customers just aren’t online.” They tell me that because their customers are construction workers or dog groomers, retail store owners or building services companies, that means their online presence doesn’t matter and content marketing won’t work. “They just aren’t in jobs that sit at the […]

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