Content marketing today is a lot like the bulldozers about to knock down Arthur Dent’s house in chapter 1 of a Hitchhiker’s Guide to the Galaxy. That is to say, something that’s been in the pipeline for a rather long time, but seems to only be receiving the proper recognition now that it’s right outside […]
Earlier this week Convince and Convert published a post titled, “Is Inbound Marketing Actually Profitable or Just a Slogan.” In the post, Tom Webster asks some provocative questions about what Hubspot’s recent Initial Public Offering (IPO)—and the peek into their finances that provides us—actually says about the overall profitability of inbound marketing. After creating the […]
You spent all day hunched over the keyboard working on a blog post for your website… Finally, you type the last line and stand up to stretch. Excited, you share what you’ve been working on with a friend, a colleague or even just your wife. They get halfway through, yawn, and say, “Eh, it’s okay.” […]
